The effect of wellness on beauty and its scope is undeniable.
According to the Global Wellness Institute, the global health economy includes 11 sectors; Within this, the personal care, beauty and anti-aging sector is estimated to have roughly $ 1.1 billion in the market, a number that is expected to grow as the relationship between inner health and outer beauty grows.
“The wellness first approach to beauty will continue to affect a variety of product categories,” said Sarah Barnes, director of content marketing at Trendalytics. “The category lines are blurred and retailers like Sephora and Ulta are now stocking funky beauty brands and products.”
What’s Next? To find out, Beauty Inc spoke with a group of experts and wellness professionals to find out how the booming category is developing and how it will affect the beauty industry.
Dedicated skincare companies made headlines a few years ago when they launched a series of questions to describe a treatment product designed specifically for the consumer. But according to Patty Kim, a naturopath and acupuncturist, taking a closer look at how to detoxify the body will be a game-changer for beauty brands. “Focusing on the mitochondria, which is the source of energy for every cell, is really gaining awareness and becoming a more important part of health and treating chronic symptoms,” said Kim. “We’ll be more specific and look at individual genetic mutations and how this affects everything from acne to premenstrual syndrome to history of cancer and Alzheimer’s disease. The only way that skin care is truly personalized is by looking at your genes. That’s why you can’t get it.” Data output only through some computer program and fix your health.
Erica Chede, co-founder and CEO of LOOM, a health platform that empowers women through sexual and reproductive health education, noted that education and learning about the body will continue as consumers strive to maintain their health, especially after COVID. 19. “At LOOM, we encourage women to make health education a hobby and lifelong learning about the body, something that is done for fun and empowerment and also for self-realization,” said Chede.
A new skincare and wellness brand called Veracity is rolling out this kind of model. Veracity uses home testing with its Skin + Health Detection Kit to provide a customer’s biochemistry information by measuring vital factors such as hormones and pH levels as key indicators of better health. One size fits all is not good for feeding. You will also see emerging nutritional theories on how to customize and adapt them according to your needs, said Mia Rijden, nutritionist, head chef, author and board-certified health advisor. “We’ll see a lot of that in skincare and beauty.”
Caroline Barron, an East Asian physician at Botanarchy Herbs and Acupuncture, is guided by gynecology, hormones, and women’s health, and believes brands that use PMS as a guide are here to stay. He said, “The timing of the seed cycle, nutritional supplements, daily activities, energy production or training for you and your food seems like a big trend, and it’s getting more complex.”
As women continue to gain a deeper understanding of their bodies, solutions before, during and after pregnancy will focus on the importance of nutrients and food as medicine. “Prenatal vitamins are complex in terms of ingredients with a lot of misinformation,” said Carson Meyer, obstetrician Doula and founder of C & The Moon. “Many prenatal vitamins do not work and then cause problems like constipation, acid reflux, heartburn, and nausea.”
For example, Meyer noted that many feedstocks contain folic acid instead of folate. She added, “There is a lot of talk about folic acid and neurodevelopment support early in pregnancy and how it can help prevent miscarriages.” About 6 percent of women have the MTHFR gene mutation, methylene tetrahydrofolate reductase, that does not allow their bodies to properly absorb methyl folate. Therefore, they are not getting the right nutrients to combat a folate deficiency.
Brands like Perelel and Needed make research-backed vitamins for every stage of motherhood, and both are made with folic acid. “Much of herbal medicine is conventional wisdom,” Meyer said. “There are many cultures that I have lived through all the time and we have lost a little in our obsession with greed, comfort, and detachment from nature.”
In terms of ingredients, mushrooms extend their reach beyond reishi in skin care and shag in coffee. “Mushrooms can be used in conditions such as diabetes, chronic pain, chronic fatigue, autoimmune problems, and weakened immunity,” Barron said. There are doctors who work with different laboratories to isolate bioactive compounds and fungi for pharmaceutical use. People are trying to standardize magic and mushroom medicine. There are supplement brands under the radar that create molds for psilocybin works once they open them. Money, infrastructure, everything is there and waiting for the laws to be passed. ”
Trendalytics reported that mushrooms appeared in the Top 100 Trends of 2021 in November and displayed what Trendalytics calls safe betting behavior, meaning that it has been growing for at least one year and will continue to grow for another term.
Barron added that he created a medicinal blend of mushrooms, elderberry, and Chinese herbs in popsicles for a brand called Ambarella Organics. The brand’s mission is to bring consumers back to the park and be more in tune with nature, a trend that more and more professionals are betting on when it comes to health and beauty.
Meanwhile, in the United Kingdom, the National Health Service aims to prevent and treat mental health by prescribing trips to nature. “Consumers are taking things into their own hands rather than looking for answers outside of themselves,” said Brianna Cherniak, a certified herbalist. “People take responsibility and get back to nature.”
Nature was the inspiration for The Nue Co’s recent launch of Forest Lungs, a fragrance that offers therapeutic effects for great outdoors and aims to replicate the molecular compounds produced by trees and herbicides. Phytonicides are credited with reducing stress, reducing anxiety and stimulating the parasympathetic nervous system.
While fragrance has always been known to evoke memories and nostalgia, now perfume is more potent and leans towards things like sleep and stress. “Linné Botanicals has just launched practical fragrances,” Ridgen said. “One in the morning and one in the afternoon. It can help facilitate sleep and relaxation, which means it will affect your stress levels, which will affect your eating patterns, which will affect your skin and your overall well-being. Everything goes together.”
In early March, although not a functional fragrance, Byredo revealed Mixed Emotions, a fragrance that is both a way of memory and a reminder that it’s okay not to be okay. Today’s collective state of mind is also supposed to exude notes of mate, black currant, ceylon black tea, violet leaf, birch wood, and sedge. Trendalytics found that the search for functional fragrances has increased by 160 percent over the past year and that products in the market are up 8 percent from a year ago.
“The bottom line is that we’re going to see a huge upward trend in everything related to proactive and preventive wellness across all the different groups,” said Deepika Chopra, PhD, Optimism, visual photography expert and founder of Things Are Looking Up. . And the host of Looking Up With Dr. Deepika Chopra Podcast, “Ways to boost our immunity, happiness, mental stamina, pleasure, emotional well-being, and stamina. Well-being is not a state of being, it is a state of leading a healthy lifestyle. It is an active process and an intentional way of life to improve the quality of our daily experience. Future and improving it. “
In the foreground:
Here are some of the newest brands that are leading the way in the wellness space.
Exfoliante Corporal C & the Moon Malibu Made, $ 64
When Doula Carson Meyer learned that there were an average of 200 synthetic chemicals in their newborn’s umbilical cord blood, she created this homemade body scrub, C & the Moon, a brown sugar scrub that gently removes dead skin cells and moisturizes with organic oils.
Health and Skin Test, $ 149
After dealing with skin and fertility issues, Allie Egan created the Veracity Test, which is a home test that measures hormones and pH levels. All we need is a small sample of saliva. Once the test is administered, the doctor reviews results and shares product and lifestyle recommendations.
Linné Rise & Rest, $ 86
Formulated with gentle botanicals and blends by herbalist Gina Levine, Linné improves skin health. The brand’s latest release is its functional fragrance Rise & Rest, a dual aromatherapy formulated with ingredients clinically proven to stimulate the senses and relax the mind.
Perelel Mom Multiple Support Pack, $ 48
After feeling dissatisfied with prenatal supplementation, Perelel founders Alex Taylor and Victoria Thain Gioia have created a variety of formulas targeted to meet the specific needs of each stage of motherhood. The Mom Multi Support Pack includes collagen, an anti-stress blend, added omega and a full set of vitamins.
I needed a full nutrition plan, $ 179.97
While navigating its fertility and nutrition journeys, Needed co-founders Julie Sawaya and Ryan Woodbury realize that most prenatal nutrition products do not contain essential nutrients. This complete nutrition plan includes prenatal vitamins, collagen protein and probiotics, specially formulated before, during and after pregnancy.