Apple causes 10 billion losses to social networks

An apple It makes a huge gap in the bottom line of the major social networks. Investigation Financial Times Find out snap chatAnd Facebook social networking siteAnd Twitter And Youtube They lost about $9.85 billion in revenue after Apple changes its privacy practices.

last year, Apple announces App Tracking Transparency (ATT) policy, which requires apps to request permission to track user data. The policy took effect in April, and banned apps from tracking users if they chose to do so..

Facebook in particular criticized the measure with a full-page advertisement in the newspaper, Thanks to the Financial Times report, we now know why the company’s leaders are so frustrated. According to the report, it was Facebook that lost the most money “in absolute terms” compared to other social platforms due to its sheer size. Meanwhile, Snap performed “worse as a percentage of its business” because its ads are primarily related to smartphones, which makes sense for a product that doesn’t have a desktop version.

“Some of the platforms that have been hit the hardest – especially Facebook – have to rebuild their hardware from scratch as a result of the TCA,” ad technology consultant Eric Seuvert told the Financial Times. “My opinion is that building a new infrastructure takes at least a year. New tools and frameworks must be developed from scratch and tested extensively before being rolled out to large numbers of users.”

Forced change in the sector

Apple’s new policy will force social platforms and other apps to be more creative with their advertising. Whether it’s focusing on Android devices or investing in Apple’s advertising business – which almost broke its own rules by silently collecting user data in the same way as third-party apps – they will have to find another source of income that doesn’t include tracking people on their iPhones.

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Many iPhone users say no to Facebook trackingAnd that costs the social network dearly. One of the biggest consequences of disabling Facebook tracking is the inability of advertisers to effectively measure their campaigns. This is because they use a tool to see how many people clicked on an ad, or who then Googled the business they saw on Facebook and went to the website to buy something.

Hit An apple Advertising activity on Facebook is another big challenge that Facebook must face. It’s great for iPhone users and of course for Apple – which may even have its own plans to enter the mobile advertising space – the feature has proven to be a huge success.

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