For the first time in its history, The social networking site Facebook And Instagram threatens to be paid. No, it is not a joke. Mark Zuckerberg’s run company has released this warning to users who have installed and used iOS 14.5, the latest version of the iPhone OS. Reason? This software prohibits tracking data which is the main source of income for the social network.
Facebook continues its campaign against Apple’s privacy updates in iOS 14By adding a notification within your iOS app to let users know that the information they collect from other apps and websites may do so ‘Help keep Facebook free of payments’ A similar message is seen on the Instagram app for iOS (Facebook is the parent company of Instagram).
Tech researcher Ashkan Soltani first noticed the new pop-up notifications on Saturday (see his tweet below), but a Facebook spokesperson directed The Verge to a blog post from early last week detailing the update. TheThe company refers to the ads as “educational offers,” and said it has provided “more details about how we use the data for personalized ads.”According to blogger Dan Levy, Facebook Vice President for Advertising and Business Products.
This version of iOS requires us to request permission to track some data from these devices to improve their ads. Learn how to restrict the use of this information. If you do not activate the configuration for this device, the “notice reads.” We use information about your activity from apps and other sites to: Show you more ads tailored to you and help keep Facebook free [y] Supporting companies that rely on ads to reach their customers.
New embedding requirements in the latest iOS 14 releases, including iOS 14.5, require developers Obtain explicit consent from device owners to allow IDFAs They are shared and aggregated in apps. According to Apple’s new policy, app developers can continue to use other user-provided information for targeted ads. Even if the user chooses not to allow the app to track it, this information cannot be shared with another ad-tracking company.
If the developers try to circumvent the embedding requirements, or try to replace the IDFA with some other identifying information, such as an email address,E will be considered that the application violates the embedding requirement. The rules also apply to Apple’s own apps.
Facebook has harshly criticized Apple’s privacy updates for iOS 14, arguing that privacy changes can harm small businesses. They depend on the Facebook ad network to reach their customers. In statements to the press and in press announcements, Facebook said that Apple is promoting new business models for apps by relying less on ads and more on subscriptions, which could give Apple a discount.
But a tactic “Keeping Facebook / Instagram Free” appears to conflict with Facebook’s lifetime motto that the company has been “and always will be free”. Of course, Facebook quietly removed that logo from its homepage in 2019, and CEO Mark Zuckerberg did not rule out a paid version of Facebook when he testified before Congress in 2018. “There will always be a free version of Facebook,” he said.
Zuckerberg referred to Apple during an investor call on Facebook in January, referring to the company Steve Jobs he founded as one of his company’s biggest competitors. “Apple has every incentive to use its dominant position on the platform to interfere with the operation of our applications and other applications, which it does regularly to favor its own applications, “ Zuckerberg said. “This is affecting the growth of millions of companies around the world, even with the upcoming changes to iOS 14.”