TikTok is often talked about as the big competitor to Facebook, but YouTube also keeps an eye on the wolf’s ears.
YouTube Product Manager Neil Mohan was one of the podcasts for the edge To discuss the $100 million the company will begin to compensate creators with using YouTube Shorts this month.
YouTube Shorts is a built-in YouTube platform for uploading short videos of limited duration up to 60 seconds. It was announced in September 2020 and serves as a TikTok division within YouTube. In fact, many videos shared on the shorts have been re-uploaded from TikTok.
To avoid this and pay to create original content on the shorts, YouTube will pay creators up to $10,000 per month to create videos for the platform. The exact amount that users get It will depend on the number of copies and the location of the file audience, but YouTube Require videos to be original: If user uploads watermarked videos from other platforms (Like TikTok, Snapchat or Instagram reels)Your channel will be demonized.
At the moment, payments only Available in 10 regionsUnited States, United Kingdom, Mexico, Brazilian, Indian, Indonesia, JapanNigeria, Russia and South Africa)But YouTube plans to expand the list “in the future” to end up implementing a new monetization system.
Last month, Mark Zuckerberg announced Facebook plans to invest more than $1 billion in 2022 to “reward content creators,” and incentivize them not to Jump ship in favor of TikTok, Twitch, Snapchat or YouTube itself. wolf ears.
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